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Saturday, September 15
 

9:00am

Registration

Come across the catwalk and "check in" at the CFLBlogCon registration table, where you'll not only get your Swag Bag but also have your chance to pose for the paparazzi and get some Social Media Photos by our official photographer MacBeth Photography!


Saturday September 15, 2012 9:00am - 10:00am
Main Entrance, Level 3 Orlando Science Center

9:00am

Ford's "Recharge Lounge"

Relax, network with other bloggers and recharge your technology in the Ford Recharge Lounge. Power strips will be available to recharge your smart phones, tablets, laptops and anything else. Bring your own charging cables. Here you can also relax with goodies provided by Parkesdale Farm Market, drinks provided by Nawgan, and heavenly chair massages provided by Motherlove Massage.

 


Saturday September 15, 2012 9:00am - 5:00pm
Inquiry Room

10:00am

Keynote

Welcome to CFLBlogCon 2012! We're so excited about speaker Lou Mongello sharing his knowledge with us... all in the incredible setting of the Cinedome!


Speakers
avatar for Lou Mongello

Lou Mongello

Host/Producer, WDW Radio – Your Walt Disney World Information Station – hosted by Lou Mongello
Lou Mongello is a widely recognized Walt Disney World author, expert, host, speaker and entrepreneur. He is the host/producer of WDW Radio - Your Walt Disney World Information Station (http://WDWRadio.com), which has been named Best Travel Podcast for 2006, 2007, 2008, 2009, 2010, 2011, 2012 and 2013. | | With well-established online communities and a trusted brand, WDW Radio shares the magic of Walt Disney World through its numerous media... Read More →


Saturday September 15, 2012 10:00am - 10:45am
Cinedome

11:00am

Make Money From Your Blog

Learn the basics to online advertising and how you can begin to make money through advertising on your blog. Matt Sokoloff will walk through the options you have when it comes to making money from ads including how to go about selling ads yourself and using a local media network to sell the ads.


Speakers
avatar for Matt Broffman

Matt Broffman

Innovation Official, City of Orlando


Saturday September 15, 2012 11:00am - 11:30am
Founder's Room Orlando Science Center

11:00am

Marketing Yourself - How to Build Your Media Kit

Want to learn how to better promote yourself and your blog? The first step is to create a Media Kit to help brands, companies and other bloggers understand the value of your blog. Not sure where to start? During this session we'll talk about what is important to include in your Media Kit, how to include it, and how to use your Media Kit to promote your blog. You don't want to miss this session!


Speakers
avatar for Callie Cowan

Callie Cowan

Callie is a working mom in Venice, Florida who blogs about her journey to a healthier lifestyle and hopes to inspire a few other "wannabe athletes" along the way!


Saturday September 15, 2012 11:00am - 11:30am
Learning Labs Orlando Science Center

11:00am

Social Media Tools and Strategies for Your Small Business

Join Jill as she uses her own small business social strategies to teach you some important best practices for creating a social media strategy. She'll help you develop a plan that engages your fans, promotes your brand, and enables success across the board. By finding the right balance of use on social platforms such as Facebook, Twitter. Pinterest, and others, you can create a powerful social media presence that will continue to benefit your brand. Discuss how to create a strategy tailored to your own personal needs, how to implement the strategy and how to boost your fan engagement to the next level. Rumor is, there will be free cupcakes too!


Speakers
avatar for Jill Fontaine

Jill Fontaine

Jill Fontaine is the owner of Stay Calm Cupcake, a gourmet cupcake shop catering to all of the sweet-tooth cravings of Central Florida. A true entrepreneur at heart, she believes in supporting  small local businesses and uses only the freshest ingredients in her cupcakes. Never afraid of a long days work, Jill also works as Social Media Director at Embry-Riddle Aeronautical University in Daytona Beach. Jill blogs... Read More →


Saturday September 15, 2012 11:00am - 11:30am
Creativity Room Orlando Science Center

11:45am

Adding Video to Your Blog

Discovery the best way to create effective, interesting video for your blog. Scott Kinmartin knows a thing or two about going viral!


Speakers
avatar for Scott Kinmartin

Scott Kinmartin

With numerous certificates and degrees in Digital Media technology, Scott has over a decade of experience in the field. As a former co-producer of an online variety entertainment network in central Florida, Scott helped grow an audience of over 100,000 subscribers in merely six months. | For the last two years, Scott has focused on his own online presence and is now an established content creator for Google's partnership program with YouTube... Read More →


Saturday September 15, 2012 11:45am - 12:15pm
Creativity Room Orlando Science Center

11:45am

Fitting Blogging Into Your Life

Three women, five children, two full-time jobs outside of the house and one stay-at-home superfoodiemom.

How does it work? How do they balance their families, their jobs and their households with an all consuming “part-time” hobby like a blog? And why would they even be crazy enough to want to?

Christine Pittman, Michelle Wright and Jackie Carlin share their secrets for fitting blogging into their busy, active lives, while still keeping their sanity (and their children clothed and fed).


Speakers
avatar for Jackie Carlin

Jackie Carlin

Jackie Carlin started her blog MomJovi.com in July 2010 as a way to document all the insanity of raising a toddler while also working (almost) full-time. Along the way, she’s been lucky enough to meet a new community of friends, many of whom are also parents, and together, she says they help each other stay sane. She writes about the things she’s most passionate about, including exploring Central Florida to its fullest, attending as... Read More →
avatar for Christine Pittman

Christine Pittman

Cook the Story
Christine Pittman has been blogging since 2010 at www.cookthestory.com and since then she’s enjoyed a great deal of success. She’s been syndicated and featured on BlogHer numerous times and has been asked to speak at BlogHer Food in Seattle this June. Through a great deal of planning (sometimes) or through crazy slapdash escapades (often), she manages to post regularly even with a new baby, a pre-schooler, a globe-trotting husband and a new... Read More →
avatar for Michelle Wright

Michelle Wright

Camber Corporation
Michelle Wright started blogging at crazyrunninglegs.com in December 2010 to document her new addiction -- running. Since starting her blog, she’s run more than 10 races and successfully trained for a marathon. Her blog has since transformed into much more as she seeks out the balance in everyday life: raising two kids, running, and working a full-time job. She also tries to squeeze in time with her husband, balance friendships, foster her... Read More →


Saturday September 15, 2012 11:45am - 12:15pm
Learning Labs Orlando Science Center

11:45am

Navigating Facebook Promotions

Facebook can be a gold mine for referrals to your blog. Everybody wants more fans, but how do you create an engaging Facebook contest or promotion that will go viral but also doesn't break Zuck's rules? Find out what you can and can't do on Facebook, and tools that can help.


Speakers
avatar for Gabe Travers

Gabe Travers

Gabe is the executive digital media manager of product innovation for Hearst Television, a media company that owns 29 television stations including WESH 2, where Gabe is based. In his role, Gabe works with stations on new digital products, social media best practices and cutting-edge digital strategies.


Saturday September 15, 2012 11:45am - 12:15pm
Founder's Room Orlando Science Center

12:30pm

Copyrights, Trademarks, and Social Media, Oh My!

You've seen the headlines, from privacy policies to terms of use to intellectual property to defamation, the advent of social media has created a lot of legal quandaries for bloggers, social network operators and users. In this session, you will learn best practices for navigating the fast moving world of the internet and social media while avoiding potential legal challenges.


Speakers
avatar for Chrissie Scelsi

Chrissie Scelsi

Attorney, 1-10
Ms. Scelsi is the principal of Scelsi Entertainment and New Media Law, P.L., with offices in Orlando and Port Charlotte, Florida. Chrissie Scelsi is also assistant legal counsel at Bohemia Interactive Simulations, a game-based simulations company in Orlando, Florida. She practices entertainment and intellectual property law, including but not limited to matters for clients in music, film, video games, interactive and social media, as well as... Read More →


Saturday September 15, 2012 12:30pm - 1:00pm
Learning Labs Orlando Science Center

12:30pm

Foundation, Trust & Content: 3 Core SEO Principles Your Blogging Strategy Needs To Pay Attention To

We'll discuss the three core SEO principals Google and other search engines are basing search engine rankings on and how you can help grow your organic SEO presence.


Speakers
avatar for Tom Jelneck

Tom Jelneck

Tom Jelneck incorporated On Target Web Solutions, a leading provider of SEO (search | engine optimization) and internet marketing solutions, in 2005 in Casselberry, Florida. He has built and customized hundreds of websites for various businesses and organizations and currently has a portfolio of over 90 client accounts. As a leading expert, Jelneck has been a guest commentator on the nationally syndicated television show, The Daily Buzz, as... Read More →


Saturday September 15, 2012 12:30pm - 1:00pm
Founder's Room Orlando Science Center

12:30pm

From I.P. to M-A-G

Turn your successful blog entries into published magazine articles--from query letter through the editing process and on to the glossy page. A lot of blog writers think they can link a query email to their blog and... voila... be asked to contribute to a magazine issue. Alas, it's not so simple. The blog and magazine article are two different entities with different rules and methods for publication success. Learn what it takes to be an entrepreneur in a media-focused field. We'll let you know what steps to take to avoid pitfalls, and provide resources and tools to get you motivated (and help you stay that way!).


Speakers
avatar for Kyle M Menard

Kyle M Menard

As a motivated entrepreneur, Kyle M Menard sets his sights on achievable goals while keeping the big picture within his scope. After launching his own award winning magazine in 2009, BRINK, he continues to explore fresh and innovative channels to reach a bigger and broader audience while keeping the current audience engaged. He thrives on spreading the message on entrepreneurship, attainable goals and dedication - the ultimate message of BRINK... Read More →


Saturday September 15, 2012 12:30pm - 1:00pm
Creativity Room Orlando Science Center

1:00pm

Lunch
Saturday September 15, 2012 1:00pm - 2:00pm
The Clubhouse Orlando Science Center

2:00pm

Yoga + Social Media: Embracing Tools for Mindful Interaction

Blogging and involvement in social media is an experience that involves all of you. Your mind, body and spirit requires attention to allow your authentic gifts to shine. Using yoga's guide for interacting with others, the yamas (the first limb of yoga), this workshop will introduce postures that support healthy wrists, backs and shoulders; and breathing practices to clear your mind and energize your spirit. We will have a short yoga practice and reflective activity to fuel your creative process. Your timeline and readers will thank you!

Participants should arrive prepared to do light stretching and movement. Previous blogging or yoga experience is NOT necessary: simply bring a notebook, an open mind and a willing body.


Speakers
avatar for Takeyah A. Young

Takeyah A. Young

Speaker, Lifestyle Expert, Health Coach + Yogi, Takeyah A. Young, offers access to and strategies for personal sustainability. Each of us have a Lifestyle Equation that equals clarity + confidence in our bodies and minds; her work helps people design that space. | | An engineer by training, an educator in practice, and an entrepreneur at heart™, she uniquely integrates her background with her coaching, live teaching and speaking... Read More →


Saturday September 15, 2012 2:00pm - 2:20pm
Lawn Outside Cafe Orlando Science Center

2:30pm

#Analytics_FTW

What's more important: the number of fans you have or the engagement you have with them? Sharing over six years of experience measuring social media, Mark Krupinski explains how to choose the right metrics along with how make sense of them when you have them.


Speakers
avatar for Mark Krupinski

Mark Krupinski

Mark Krupinski is a Social Business Strategist & Consultant with Social Rubicon.    With over 16 years of experience, he provides clients with professional guidance and insight to enhance their online presence and operational success through the use of social media.    Mark's background includes the ability to conceive and implement various social business solutions focused on ROI metrics such as audience growth... Read More →


Saturday September 15, 2012 2:30pm - 3:00pm
Learning Labs Orlando Science Center

2:30pm

Blogging for a Cause

Laura Tellado, 25, launched her first blog, Holdin’ Out for a Hero, in August 2009, as a platform for raising public awareness of Spina Bifida, the congenital condition of the spine she was born with. Laura’s blog was born after writing many letters to celebrities and public figures, asking them to “adopt” spina bifida as their cause.

In this session, you will hear the story of a girl who began blogging as a college student, and who found her unique voice amidst all her fellow female bloggers, and who learned to let go of the fear of not being identified with. Many of her “peers” are mommy bloggers, and she is not a mommy.

Yet, she found a fantastic support system among many “special needs moms” and families, and has positioned herself as a bilingual resource for these families that have become “part of her village.”


Speakers
avatar for Laurita Tellado

Laurita Tellado

Writer, Blogger, Influencer, Founder & President, The Laurita Spina Bifida Project
Laura “Laurita” Tellado was born in San Juan, Puerto Rico. An only child, she was three years old when her parents decided to move the family to Orlando, Florida, where she has resided ever since. Tellado is a freelance writer, editor, and blogger, and the founder of Holdin' Out for a Hero and Espresso con Leche blogs, as well as the Founder and President of The Laurita Spina Bifida Project, a non-profit whose mission it so promote... Read More →


Saturday September 15, 2012 2:30pm - 3:00pm
Creativity Room Orlando Science Center

2:30pm

Content "Piracy"

Plagiarism is on the rise. Learn how to prevent, find, and report the scallywags who blog with your words.

 


Speakers
avatar for Kelly Green

Kelly Green

Kelly Green was an associate editor at both a national pet publication and a regional newspaper before changing gears to start a family. She’s now a full-time mom, homeschooler, and part-time freelance writer/editor/graphic designer for a Florida-based healthcare publication. For fun, and to promote tourism and travel, Kelly enjoys photographing and blogging about SeaWorld as SeaWorld Mommy as well as other Southeast... Read More →


Saturday September 15, 2012 2:30pm - 3:00pm
Curiosity Room

2:30pm

Tweet Your Way To Success: Developing a Social Media Strategy for Twitter

Discover the techniques Rachelle has used to develop a following of 40,000+ followers on Twitter and how to plan and measure the results for successful chats and hashtag campaigns.


Speakers
avatar for Rachelle Lucas

Rachelle Lucas

Freelance Spokesperson/Writer/Videographer
Rachelle is a writer, spokesperson, and travel videographer. She believes the best way to learn about a destination is through its flavors and collects recipes from her trips to recreate them here on The Travel Bite. | | As a former innkeeper, Rachelle learned to cook by practicing with chefs she met while managing social media marketing for multiple bed & breakfasts. Rachelle’s breakfast blog, Inn The Kitchen, was recognized 5 times... Read More →


Saturday September 15, 2012 2:30pm - 3:00pm
Founder's Room Orlando Science Center

3:15pm

The Business End of Blogging

This session will focus on how blogging can build credibility and increase the visibility of your business or brand. If you're in business, then you need a blog!


Speakers
JJ

Joshua Johnson

While Joshua Johnson may be a common name, there is nothing common about him. | | Entrepreneurship is in his blood.  He started his first company at the age of 16 and has launched several since. Currently, he is the co-founder of www.learneverywhere.com as well as the founder of NextZen Media.


Saturday September 15, 2012 3:15pm - 3:45pm
Creativity Room Orlando Science Center

3:15pm

Widgets and Gadgets for Bloggers

A variety of free or cheap web 2.0 and multimedia tools are available for bloggers to enhance their blog with videos, audio, and graphics without spending thousands of dollars. Want to make your content stand out from the crowd? What to develop content that will help you get more hits? Don't miss this session with tips and tricks to engage, excite, and educate your audience.


Speakers
avatar for Josh Murdock

Josh Murdock

Instructional Designer and Professor, Valencia College
I'm currently an educator, instructional designer, social media geek, blogger, Startup Weekend Organizer, EdTech Orlando Organizer, Chief Technology & Education Office at GottaGetBlogging.com , and much more! | | My blog: http://professorjosh.com | Find me on Twitter & Instagram @professorjosh


Saturday September 15, 2012 3:15pm - 3:45pm
Founder's Room Orlando Science Center

3:15pm

Working With Brands

Whether you're a newer blogger or a seasoned one, working with brands or even finding the right contacts can be overwhelming. This session will share techniques on how to find the right contacts, how to network with brands on social media sites and how to work with brands. My techniques and strategies will apply to all different types of bloggers!


Speakers
avatar for Julie Deily

Julie Deily

Publisher of TheLittleKitchen.net, The Little Kitchen
Julie Deily was a software engineer for ten years before making the transition to full-time blogger at The Little Kitchen as well as freelance recipe developer and food photographer. She is a Central Florida "native" having attended Winter Park High and Rollins College (native is in quotes because she was born in California). A self-professed nerd, she's a food lover but not a food snob and a firm believer that you do not have to have a huge... Read More →


Saturday September 15, 2012 3:15pm - 3:45pm
Learning Labs Orlando Science Center

4:00pm

Enhance Your Blog With Photos

Photography is a critical component to your blog in helping to tell any story. In this presentation, you’ll discover why using photos are important, how to optimize your site to showcase your photos, discovering your unique style, familiarizing with your photography elements such as lighting, composition, editing, learning how to build engagement with your readers through photography and creative photography apps that will make your posts sparkle!


Speakers
BR

Ben Reed

Ben is member of the FLBlogCon Planning Team, in addition to hosting his own podcast, Orlando Water Hole - an internet talk show featuring Central Florida's most notable people.
avatar for Kiran Srivastava

Kiran Srivastava

Kiran is a writer, self-taught photographer, food stylist and a recipe developer who blogs about her new life in a new country, current events and everything in between. After leaving the corporate world to join her husband in America, Kiran begin blogging as a way to stay in touch with her families and friends back home in Malaysia. Kiran had the privilege of winning accolades from a few organizations, including Orlando Sentinel for Best... Read More →


Saturday September 15, 2012 4:00pm - 4:30pm
Learning Labs Orlando Science Center

4:00pm

Even More Ways to Monetize Your Blog

A panel of experts share different avenues to explore when monetizing your blog, from sponsored posts and tweets to packaging your blog for sale.


Speakers
avatar for Crystal Duncan

Crystal Duncan

Director of Client Strategy and Operations, Izea
Crystal Duncan is the Director of Client Strategy and Operations at IZEA, located in Orlando. She joined the team soon after finishing college and has held been instrumental to the advertiser and brand networks, strategic execution of client campaigns and blogger relations. In her current role, Crystal leads the sales, account management, campaign fulfillment and influencer ecosystem team at IZEA. She is a graduate of Youngstown State University... Read More →
avatar for Amanda Tinney

Amanda Tinney

blogger, marketer, website flipper and social media addict. @amandatinney on Twitter!


Saturday September 15, 2012 4:00pm - 4:30pm
Creativity Room Orlando Science Center

4:00pm

Finding (and Sharing!) Content That Leads to a Passionate Following

Learn from Mark's journey in creating a website that both serves and is powered by the community -- from building a strong audience that comes back day after day to making tough decisions about what to post and when. Hear his tips for connecting with volunteers, events and organizations, staying in the loop with what's really happening in the Central Florida community and how he defines and stays true to a niche that gets more busy every day!


Speakers
avatar for Mark Baratelli

Mark Baratelli

The Orlando Weekly said "If everyone in Orlando who claims to care about the arts had 1 percent of Baratelli’s energy and commitment, this city would be a world culture capital." That same newspaper named him "2011 Best Local Advocate" and "2010 Best Arts Advocate." Mark Baratelli's blog, TheDailyCity.com, has won Best Blog and Best Website accolades in Orlando repeatedly. Because of his weekly 1,000+ person event he created called The Food... Read More →


Saturday September 15, 2012 4:00pm - 4:30pm
Founder's Room Orlando Science Center

4:45pm

Extreme Makeover Facebook Edition!

Come hear how J created a website with over a million unique visitors and six-figure revenue in just over two years, and why Facebook was crucial to her success! In this session we will discuss 6 ways to use Facebook to improve your blog, including increasing traffic and monetizing.


Speakers
avatar for Jeanette Scott

Jeanette Scott

J's Everyday Fashion Blog
Jeanette Scott is a full-time blogger and the creator of J’s Everyday Fashion, named the #10 most followed American fashion blog by Les Cashiers in 2013. In less than three years, “J” has built a loyal readership, strong social media presence and sumptuous revenue model within the blogosphere. J’s Everyday Fashion bridges the gap between fantasy fashion and everyday life for her readers, and as the self-proclaimed... Read More →


Saturday September 15, 2012 4:45pm - 5:15pm
Learning Labs Orlando Science Center

4:45pm

Playground Rules: How Brands and Agencies Can Collaborate with Bloggers

Brands across the nation, both directly or through their PR agencies, are creating opportunities to collaborate with bloggers for advertisement, marketing, social media promotions, and building brand awareness. Collaborations and partnerships between brands and bloggers is a relatively new concept and clear expectations are needed to ‘play in the sandbox’ together. This session is intended to share proven methods and tips on how brands and bloggers can effectively collaborate and partner together for a mutually beneficial relationship.

 


Speakers
avatar for Joscelyn Ramos Campbell

Joscelyn Ramos Campbell

Owner & On-Air Spokesperson, Mami of Multiples & Mami Innovative Media, LLC
Joscelyn Ramos Campbell is an award-winning blogger, digital influencer, on-air spokesperson and columnist. She is the founder behind Mami of Multiples, one of the nation’s recognized and award-winning parenting and lifestyle sites owned by a Latina American Mom. Joscelyn has been featured on numerous television and media outlets including CBS, NBC, NBC Latino, FOX, Univision, Telemundo, Huffington Post, CNBC to name a few. She is... Read More →


Saturday September 15, 2012 4:45pm - 5:15pm
Creativity Room Orlando Science Center

4:45pm

Storytelling & Problem Solving: The Keys to the Infectious Blog

Explore ways to make your blog not simply a great read but conversational, actionable and skyrocket your street cred. (Don't miss learning from local legend Justice Mitchell!)


Speakers
avatar for Justice Mitchell

Justice Mitchell

President / Creative, Big Block Studios, Inc
After two decades in marketing and advertising, Justice is recognized internationally for his ability to create heightened brand awareness and engagement for companies that span multiple industries. Clients and colleagues know he has a track record of delivering award-winning creative content, and consider him a respected voice as a professional blogger and social influencer. This socially minded, creative executive uses a Swiss Army knife in his... Read More →


Saturday September 15, 2012 4:45pm - 5:15pm
Founder's Room Orlando Science Center

5:30pm

Blogger Break Out by Niche

A favorite session from last year, network and brainstorm with other "like" bloggers. We will break out into blogging niche: food bloggers, fitbloggers, mommy (and dad) bloggers, business bloggers, ed bloggers, etc. Once in your group, a facilitator will lead a group discussion of common obstacles and current environment for your particular niche. (Some niches will even have a short featured speaker! Stay tuned!) 


Saturday September 15, 2012 5:30pm - 6:15pm
Posted Day of Conference Orlando Science Center

6:15pm

Closing
Saturday September 15, 2012 6:15pm - 6:30pm
Terrace and Dino Diggs Orlando Science Center

6:30pm

Yelp! After Party

Come celebrate the day at the Yelp! After Party where you can mix and mingle while enjoying food and drink from local vendors.  


Saturday September 15, 2012 6:30pm - 8:00pm
Terrace and Dino Diggs Orlando Science Center